We sharpen who you want to work with, what you sell and why the right riders should choose you, then turn it into a focused 90-day plan for winning more of them.
Leave with a clearer offer and a practical path to more of the clients you want.
Not more leads at any cost. More riders who fit your service, your price and your available capacity.
01
The decisions that give every rider-facing page the same direction.
Use it to write: your Found profile, website, offer page, referral message and sales conversation.
02
The partnerships, content and booking path you will use for the next 90 days.
Use it to decide: what to do, what to ignore and where your limited marketing time goes next.
You supply the facts and make the decisions with me. I lead the process, draft both documents and revise them with you.
A short intake, your profile, website, offer, prices and current marketing.
Session one. I draft the Positioning and Offer One-Pager; you correct it.
Session two. I draft the Client Acquisition Plan; you correct it.
Session three. We finalise both documents and order the first 90 days.
Your work: the intake, focused decisions and two rounds of corrections—roughly three to four focused hours outside the sessions.
My work: the starting-point review, three 60-minute sessions, both drafts, two written reviews and the final versions.
This is business coaching for fitness professionals whose work is built around cycling: coaches, bike fitters, performance testers and other specialists helping riders improve.
This works best when you already have paying clients and some attention—but the wrong riders keep arriving, the delivery keeps becoming bespoke, or nobody can tell which service to choose.
Not yet: if you have no paying clients, want a website built for you, or need advertising and guaranteed leads.
I will audit what happened, revise the weakest part of the plan and run one additional working session with you at no charge.
We define “right-fit client” and the required actions together in the final plan. You implement them and keep a simple weekly record. The remedy is the audit, revised 30-day plan and additional session—not a refund for completed work.
I draft both. You supply the facts, make the decisions with me and correct anything that is wrong, generic or impossible for your capacity. You do not leave the sessions with two blank templates.
No. The calls are working sessions inside one defined project. The product is the two finished documents and the decisions behind them.
Plan for roughly three to four focused hours outside the sessions. That covers the intake, checking both drafts and making the final decisions. Publishing pages or technical website work is separate.
No. Found’s directory order is factual and paying me cannot change it. This project changes what a rider understands when they reach your profile, website or offer.
No. You leave with the brief and plan, but design, development, advertising and ongoing content production are not included. The decisions will be clear enough for you or a specialist to implement.
The starting-point review, three 60-minute sessions and two written reviews of the documents. There is no unlimited messaging or open-ended support.
Complete the agreed actions within 90 days and keep the simple weekly record defined in your plan. If no new right-fit client results, I review the evidence, revise the weakest part of the plan and run one additional session at no charge.
The page gives you the scope, price, work and boundaries. Another call would delay the project without changing much. If you still need a call to decide whether it fits, do not buy it yet—start with the free guide and your Found profile.
A clearer offer and a focused 90-day path to more of the right clients.
USD. Pay in full, or use three payments of $650.
I have spent 14 years building a cycling coaching business while doing the actual coaching. Found is the system I wish I had when the service was good but riders still needed too much help to understand why it was for them.
Read the Found story